October 16, 2024

Veecle at Electronics in Vehicles

💡 Turning on the headlights from a touchscreen is easy. But controlling an entire vehicle’s architecture from a single software platform?

That’s where the real challenge begins.

Join us at our booth and talks to see how we’re going beyond current software-defined vehicle (SDV) approaches.

🎤 2-min Lightning Talk showcasing our cutting-edge platform (Wed, Oct 16) 🎤 10-min presentation at the Startup Arena (Thu, Oct 17)

🚗 What’s the challenge? Today’s cars are built on hardware-first designs, where systems still rely on old-school coding, flipping bits for each function. This approach is limiting as software grows more complex.

🔧 Veecle’s solution: Think of the software in a car like a city. You need well-designed roads and traffic systems (the framework) to ensure everything runs smoothly as the city grows. If you don’t have that strong foundation, you end up with traffic jams, crashes, and chaos. In a car, this chaos looks like software that’s hard to manage and prone to errors. Veecle’s platform provides that well-built infrastructure, making sure everything stays organized, secure, and easy to expand—no matter how complex the car’s systems become.